Great self-care,
made easy
Dermisi – under the umbrella of Pure Breed
Founded in 2015 by registered Chinese Medicine practitioner Ms Cici Luk, Pure Breed is a holding company with a portfolio of enterprises which include Dermisi. Pure Breed’s vision is to combine Eastern healing wisdom and Western scientific research to promote a ‘happily healthy’ lifestyle. The company has grown rapidly, attaining 3 new offices within 6 months, in Hong Kong, Shenzhen, and Shanghai respectively.
Dermisi's Story
Dermisi is a project focused on the cosmeceutical and nutricosmetic industries. Launched in 2019, Dermisi was created to ensure the company’s downstream success whilst upholding the group’s ‘happily healthy’ vision. The mission of Dermisi is to provide the very best user experience, ensuring consistently high customer service throughout. Dermisi philosophy blends the integrative healthcare of Chinese medicine and Western scientific developments in skincare technology.
Cici and her business partner Tammy Che combined their unique skills to offer holistic health solutions for mind, body, and soul. With accomplished academics and leading doctors now on board, the belief that you can look your very best without compromising your happiness permeates all corporate decisions. Dermisi offers a self-care journey which blends medical and health research with cosmeceutical solutions and treatments. Our customers not only look good, they feel good, and live well.
Why Trust Us
Our customers can feel rest assured that all personal beauty and healthcare products featured on our e-shop are highly effective. Unlike other e-commerce stores, we have an in-house team of health and beauty experts, including Traditional Chinese Medicine specialists and Western Health, Beauty, and Skincare professionals.
Better self-care
By applying our collective wisdom and expertise, we try every healthcare product ourselves and thoroughly research its efficacy, before agreeing to promote it.
Why Choose Us
We choose health and beauty brands who share our brand values and who have a holistic approach to wellness, adhering to strict scientific guidelines.
The Team
We believe that a company is only as successful as its happy and fulfilled staff. Each Dermisi employee is an expert in their field, adding valuable knowledge and proficiency to the group as a whole. With visionary and Chinese Medicine practitioner Ms Cici Luk at the helm, her professional management team are an all-female powerhouse. They are stylish, beauty aficionados themselves and offer the perfect combination of Eastern wisdom and business acumen.
"I am not afraid to be beautiful - soul and body side by side."
Cici Luk
Chinese Medicine Practitioner
Founder of Parent company Pure Breed
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"Ethics uplift a good business to a great accomplishment."
Tammy Che
CPA, FCCA, AHKSA, ACIS, ACS, MBA, BSc (Hons)
Business Partner
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